Our Values
Our Fundamentals
Amway was founded by Rich DeVos and Jay Van Andel in 1959. It was built on four Founders Fundamentals that are alive and thriving even today. In fact, in this modern, time-poor world, these fundamentals are more relevant than ever before.
OUR VALUES
Family
Amway recognises the importance of family in everything we do. Family provides the love and nurture we need to be healthy and happy human beings. “The home is where love and responsibility are learned and where values are transmitted from one generation to the next,” Rich DeVos, Amway Co-Founder.
OUR VALUES
Freedom
We believe freedom to make your own choices is paramount. Freedom helps us to live, work, achieve and grow. "Let's give everyone this shining, golden opportunity," Jay Van Andel, Amway Co-Founder.
OUR VALUES
Hope
At the centre of our humanity is hope. It gives us the power to transform our lives, allowing us to dream, establish goals and achieve great things. “Whatever the wind blows my way, hope is constant,” Rich DeVos, Amway Co-Founder.
OUR VALUES
Reward
Reward is an integral part of life and should be commensurated with effort. It involves the action of giving and receiving and helps us grow.
“The greatest pleasure comes not from the endless acquisition of material things but from creating wealth and giving it away,” Jay Van Andel, Amway Co-Founder.
