Week 1 - Why social selling matters

What you’ll learn:

• The value of social media for sales
• How Social Selling can benefit IBOs
• Establishing your personal brand

Week 1 Webinars

• Watch the ‘Why Social Selling Matters’ webinar here.
• Watch the ‘ARTISTRY Studio® Shanghai Collection’ webinar here.

Your task for the week:

Ask yourself - What kind of influencer could you be? Do you love all things beauty or does health spark your interest? Or are you a homebody and can share some cool home product tips?
Create a post that relates to a product in the category that you most relate to. Add the hashtag #AmwayCreatorsANZ to your post.

Week 2 - Social Strategy & Rules – Part 1

What you’ll learn:

• Context, Content, Community and Commerce
• The rules: An introduction to the Standards
• How to position product on Social with 6 steps
• The difference between a Business Account and a Personal Account
• Spam and what are the rules

Week 2 Webinars

• Watch the ‘Social Strategy and Rules Part 1’ webinar here.
• Watch the ‘NUTRIWAY® Concentrated Fruits and Vegetables’ webinar here.

Your task for the week:

Get to know your followers. Create a story with a poll or a question filter and use the feedback to create a post relevant to what they are looking for. Add the hashtag #AmwayCreatorsANZ to your post.
Example: You can create a poll asking what kind of content they like to see. Then from their responses, create a post related to that topic.

Week 3 - Social Strategy & Rules – Part 2

What you’ll learn:

• An introduction to Standards, Compliance Obligations and Spam
• Push | Pull Communication
• Introducing the Amway opportunity
• Selling and commerce
• Advertising and promotion
• Intellectual property
• Claims about the Amway Corporation
• Building a social community

Week 3 Webinars

• Watch the ‘Social Strategy & Rules – Part 2’ webinar here.
• Watch the ‘ARTISTRY® Vitamin C + HA Treatment’ webinar here.

Your task for the week:

Create a product post promoting an Amway product of your choice and make sure that post adheres to the Amway standards you have just learnt about. Add the hashtag #AmwayCreatorsANZ to your post. First, ask yourself these questions to make sure your content is compliant with the Digital Communications Standards (DCS):

• Is my caption truthful, accurate and an Amway claim which is supported as on the Amway website?
• Is my post going to be considered SPAM by some users? (I.e. recipients who you don’t have a personal pre-existing relationship with)
• Does my post contain only Amway’s licensed creative works? I.e. from Amway’s own music/image library?

Week 4 - Looking the Part on Social

What you’ll learn:

• Getting your social toolbox in order
• Looking the part: Instagram
• Looking the part: Facebook

Week 4 Webinar

• Watch the ‘ARTISTRY Signature Select Masks’ webinar here.
• Watch the ‘Looking the Part on Social’ webinar here.

Your task for the week:

Your task for Week 4 of your 8-Week Social Selling Course is to update your Instagram bio with information about yourself and make sure to add your business page link if applicable.
OR
You can create an Instagram story showing your passion for healthy living or beauty. Add the hashtag #AmwayCreatorsANZ to your story post. Get creative!

Week 5 - Finding Your Community

What you’ll learn:

• Finding your community on social media
• Finding your community: Instagram
• Finding your community: Facebook

Week 5 Webinars

• Watch the 'Finding your Community" webinar here.
• Watch the ‘NUTRIWAY® All Plant Protein’ webinar here.

Your task for the week:

Create your own business hashtag and then create a post using an existing Amway brand hashtag and your new hashtag.
Amway Hashtags you can use:

• #ArtistryANZ
• #ArtistryStudio
• #AmwayANZ
• #NutriwayANZ
• #XSEnergyANZ

Don’t forget to add the hashtag #AmwayCreatorsANZ to your post.

Week 6 - Best Practices for Social Media

What you’ll learn:

• Best practices for sharing content
• Best practices for sharing content on Instagram
• How to shoot a flat lay
• Best practices for sharing content for Facebook

Week 6 Webinars

• Watch the 'Glister' webinar here
• Watch the ‘Best Practises for Social Media’ webinar here

Your task for the week:

Shoot a flat lay of Amway products you love and post it on your Instagram and/or Facebook. Add the hashtag #AmwayCreatorsANZ to your post.

Week 7 – Social Prospecting & Engaging

What you’ll learn:

• How to get started with prospecting and engaging
• How and why you should share social content
• Reaching out: Best practices for Direct Messaging

Week 7 Webinars

• Watch the ‘SATINIQUE’ webinar here
• Watch the ‘XS drinks’ webinar here
• Watch the ‘NUTRIWAY All Plant Protein’ webinar here

Your task for the week:

Find a Facebook post from a reputable source that is relevant & valuable to your Amway business and share it with your followers. Add the hashtag #AmwayCreatorsANZ to your post.

Week 8 – Amway Social Media Education

What you’ll learn:

• Introduction to personal branding
• How to define your tone and voice online
• How to shoot optimal video using your phone
• How to set up a Facebook live video
• How to set up an IGTV Channel & publish first video
• Social analytics and KPI’s that matter

CLICK HERE to access the learning modules

Week 8 Webinar: No Webinar

Your task for the week:

Step 1: Shoot your own video using an Amway product.
Step 2: Create your own IGTV channel and post this video there. Add hashtag #AmwayCreatorsANZ to your post.
Step 3: Monitor the analytics and use it as a benchmark for future posts.